November 25, 2022
Ed Vincent is an entrepreneur with over 25 years of business, technology, and management experience including 6 years of banking and valuation experience. He founded an e-commerce business in 1999 which was sold to a competitor in 2001. Repeat Founder including SimplyEngage, myProducer, & Predict Ventures. Currently Founder & CEO of festivalPass.
Julian: Hey everyone. Thank you so much for joining the Behind Company Lines podcast. Today we have Ed Vincent, tech founder and entertainment ceo, the world's first live event subscription marketplace, providing access to thousands of experiences around the globe in multiple genres like music, lifestyle, tech, and innovation and experiences and food and, and.
Everything under the sun. Ed, thank you so much for joining the, the episode. I'm really excited to dive into your background, your experience. Also get some expertise and knowledge in the entertainment space as things have kind of shifted post covid, people are looking to gain new, exciting experiences and experiences and, and from that kind of community around that.
So really excited to dive into all those aspects with you. But before we go into all that good stuff, what, what were you doing before you started entertainment?
Ed: Sure. So thanks, Julian. Happy to be here. So I, I mean, I don't know how far back you want me to go, but I've. I've been an entrepreneur for well over 20 plus years and have had multiple companies throughout the process.
Most of 'em tended to be in the entertainment space, so you know, I was a banker up until 1999, started my first e-commerce company. Sold that in 2001, so I was around for the good old internet 1.0. Fast forward a little bit, I had about a 70 person marketing agency, experiential marketing agency throughout most of the two thousands.
And in. That's where I really kind of fell in love with live events and, and kind of the world and the special thing that happens when you're either at a concert or sporting event, a festival, whatever it is. You know, it's a, it's a place in time. So. You know, obviously that is an entertainment driven business.
And then following that, I had a SA business in the retail and franchise space, which was not entertainment. took a little breather but learned a lot about SaaS and recurring business models. And then, and then prior to festivalPass, I had a data and analytics company specifically in the entertainment space.
A lot of big clients that the big television brands like a and e Networks and AMC Networks. and goes on and on to film
Julian: studios, et cetera. . I I love that. And it's so exciting to, to founders who who've built partnerships, cuz I think there's such intricacies in those. But you know, before we go into all that, what, what was kind of the bug that, that, you know, bit into you and, and started this whole and.
Entrepreneurship journey. Were you seeing things in the market that you could, you could do better with different products that people were asking for, but you know, there wasn't any accessibility out there. What really got you inspired to, to go on a journey to continue founding companies and, and connecting people with, whether it was technology or analytics or insights or experiences.
What was that itch? What was that driver? .
Ed: Yeah, I mean, I think throughout most of my life, it's always been about an entrepreneurial spin to it, right? Is e even throughout college, I, I was running my own business outta my dorm room appraising real estate. So I was valuing real estate for mortgage companies.
And, you know, I, I spent a little time going into this corporate world thinking that, hey, you know, there's some big shiny lights in New York City where people were investment bankers, and it'd be cool to go there and figure that out. When I got there, I realized that you know, it's, it's one thing to be servicing companies and be a service provider but it was more fun to, or at least I envisioned it would be more fun to actually be running a company.
And that's kind of what kicked it off and, you know, yeah, there was always these entrepreneurial ventures along the way, you know, even. Prior to starting my first internet company, a buddy of mine and I used to throw these big, you know, new Year's parties every year. And you know, it was always fun to do that, to have a project, to do something interesting and then got the internet bug when I realized that you can actually sell tickets to parties online rather than running around from corner to corner, collecting cash and you know, making sure you're distributing those tickets manual.
Julian: Yeah. What was the process of like creating trust and, and legitimacy around, you know, buying tickets online because there was such a huge transition. You, you either went to a box office or you felt fairly confident if you, you know, had somebody you knew who sold tickets. And, and this kinda, I think, goes across a few different industries, but what was that transition from?
Ah, maybe I'll buy tickets online, but I don't know how legit it is and to, well, I'm not gonna buy anything in person because I don't know if that's, you know, falsified or, or true. Now everything seems like, you know, bought online. What was the, like the trust process and how was that kind of, was that just from, you know, a compounding effect over time or was there something that you saw that really drove people to, you know, find more events and things and activities?
Ed: Yeah, I mean, I can answer that in two ways. Is one, you know, early on a lot of people were just afraid to put their credit card online. So I think it's an evolution of the internet in general, that any product per se, let alone tickets, that people felt more and more comfortable over time. You know, way back when, when I was talking about those kind of individual parties that we would.
It was really more about knowing the people. So it was the idea that instead of, you know, running to the corner and collecting cash, somebody could just go in and they already knew what they were going to, they knew the people behind the party, they knew they'd been to other ones. So there was a little more distrust that it was existed.
Right. So yeah, so that was kind of a. The beginning side of it. And then I just think over time, like people, every technology, and we're seeing it now in the the crypto space, but every technology goes through certain levels of adoption, certain levels of shakeup, certain levels of mistrust. And then and more mass adoption and trust level that exists.
You know, and I think that's just happened over time with, with tickets specifically as you, you were asking. A lot of that came down to some of the big players that are in the space. Yeah, really creating, almost totally removed the concept of fake tickets. Once you had digital adoption and, you know, digital scanning, as you entered a venue, you're in a space where it's almost impossible to fake the ticket.
Julian: Yeah. Yeah. I, yeah, I talked to another founder recently who was part of, of seeing both the Web 1.0 and now the Web3 evolution. And one thing he mentioned to me, which was really profound was like, you know, when he saw Web3 coming online, he was like, oh, I've seen this movie before. And, you know, creating technology and structure around it.
Was exciting to him because there was a lot of lessons that he had learned and, and things he felt like he had foresight on From that experience, what are some of the lessons you learned from Web 1.0 to now Web3? And what are you particularly excited about? And maybe what are some of the, the experiences that you learned from and, and that you're excited to take into the web3 I guess evolution?
Ed: Yeah, I mean, what's always interesting about how do I say business or, or entrepreneurialism in general is most business models aren't that new, right? So they're, they're just refactored versions of a way that business has been done. And then different, either behavioral adoption or technology adoption makes things more possible at certain points in time.
So when you talk about looking at web one, it, it. You know, in the beginning there were certain things that were more accessible and easier to discover during Web one and, and, you know, commerce became one of the first kinda. Interesting aspects of it. First it was really just information, then it was the ability, well, I can actually physically buy something online.
And there was a level of trust as we talked about earlier, happening in that space. Obviously. During that Web 1.0 timeframe, there wasn't enough call it bandwidth as well as you know what Web2 became where it's people used to call it read and then read write, right? Yeah. So Web one being read, you can, you can gain information, you can transact, but then Web2 is you can read write, so you, the individual is ability to add content to the overall mix.
Yeah. Which brought about social media. But also in that sense, during that whole. Web one to Web2, you saw the evolution of video streaming becoming actually possible. And you know, the, the, I I remember working on a project even during my, my agency company that I mentioned that we were creating.
And, you know, we would spend a ton of time just figuring out how to encode video, like hours upon hours to get, you know, one feature length film encoded at, at, at. Ridiculous expense. Whereas now it's not even, it's not even a question, right? It's just videos online. It just is. So anyway, those kind of evolutions are interesting.
And then when you push to Web3 is you know, I think what a lot of people forget and probably not yourself or, or some of your audience is, you know, Web3 is much more than crypto, and DeFi Web3 is much more than NFTs Web3 is, you know, it's a, it really is analogous to the rebuilding of the internet.
You know, call it that rebuilding of a, of a plane in flight. The idea that every single industry will leverage Web3 what Web3 behaviors and Web3 technologies going forward. That's why I think it's always interesting to watch that lesson, right? The lesson was, oh, everybody just needed to be a mine.
You know, how many people used to think the internet was just gonna be a fad? You know, little did they realize it would, it would, you know, be part of everybody's life at all levels. And I think the same thing's gonna happen with what three, right? Everybody's looking at some of the shakeup as we're recording this, right?
There's a lot going on in the, a little bit of the mistrust in the what three, or I should say more crypto community right now because of FTX and a few other things going on. But those are all just things that happen, right? There's always gonna be you know, bad players that don't follow specific rules and ethics that have been set forth, but that usually shakes itself out, right?
And then eventually the industry will start growing. At a place cuz the underlying technology's not going away. The concept of shared ownership is not going away. The concept of smart contracts, creating the automated nature to deliver a rules-based concept is not going away. So anyway, it just, I, I, I think I can say that at a nauseam, right?
It's really very, the movie is playing out again. Yeah, it's the, it's the mistrust. It's the bunch of money going into things that aren't real businesses, but then a little bit of a shakeout, and then real businesses actually leveraging technology and behaviors to grow.
Julian: Yeah, it's so fascinating thinking about, you know, it's like this whole connectivity piece that, you know, humans are, are somewhat hardwired for, you know, whether it's all going online and being able to share ideas and, and information.
And, and then, you know, kind of translates, I guess into more physical realm, which I'm excited about, you know, in terms of event and it's. Experiences, and we were chatting a little bit before the show, but it's so interesting to see, you know, post Covid after we had this huge content boom in a lot of these streaming platforms.
But now it seems like people are more you know, anxious to get back out and have, you know, new experiences, whether it's. Concerts, festivals dining experience, something unique, different or something shared within a community or a group of friends or, you know, people or family. What are some ways that you've seen kind of a movement towards a new way to experience?
I guess life or, or an event, or is there anything that new that's kind of up and coming outside of the, the usual suspects, like the music, you know, and, and the, the whining and dining experiences. Is there anything that you're seeing becoming more prevalent or popular or people are innovating on to create a more depth experience or unique experience?
Ed: Yeah, I think one of the things that happened out of Covid in general is once everybody was starved from that, you know, that getting that real life experience. Yeah. And then when it started to come back in different ways, there was some innovation that kind of happened. You probably remember, it almost feels like.
You know, decades ago when they started doing those pod concepts at concerts or you know, where you had to buy 'em in packs of six and you, you were just your people and your people were away from other people. But what it kind of evolved into is it became, You know, more customized experiences at events because of it.
Of course, solo always be, you know, the classic general emission or, you know, big arena concerts or whatever it is. But what I've seen a lot is this evolution toward curated experiences for different groups or different. Types of members or different places. You know, that's one thing we get really excited about is you know, what, what festivalPass is.
And, you know, I could go into exactly what the business is, but you know, it's really about member connected experiences, passion connected member experiences. And the idea is that you know, a lot of people go, especially in a festival, they'll go and they'll meet people and they'll hang out and they'll make lifelong friends from that event or that festival, but they're all there for a reason, right?
Whether your passion is music or your passion is sports, or your passion is, you know, Food and wine or whatever it is. The thing that happens at that moment when you're connecting with other like-minded people is really exciting and amazing. So I think what's happened is some of those communities and what we're really striving to do is build a community both online and offline that takes you through the entire experience.
Whereas in the old days, getting a ticket to something was very transactional, right? Nobody really. Who the brand of the ticket company was. It was like, as long as I have the ticket and I'm going to see my artist with my friend, everything is cool. But we're really, what I love about Web3 from a philosophical standpoint is really about community, right?
And it's really about shared ownership in the experience. So we're excited about, you know, the stuff we're building and, and allowing people to, you know, connect individually together over certain passion. And then obviously gain access to a ticket to get into the event. Yeah. And we hope over time, I think Web3 has taught us that communities can be really important and we really get excited over time, even on our, on our discord, you know, we have different sections for different areas.
So if you live in Austin and you're on our Discord, you can connect with other people that live in Austin that also might be excited about, you know, country music or rock and roll or EDM or whatever it is. And then you can actually build friends within the community first, and then engage in those friends in real. And then continue that loop.
Julian: I love that. Tell us a little bit about festivalPass specifically this, this idea about the you know it was like the fest, the Festival Family kind of nft marketplace or, or minting that you're doing. I was reading into it a little bit and would love to just learn more about, you know, the the partnerships and I guess what you're creating within this community that.
I think it was, it's specifically unique to what you're doing, but also it's, it drives that idea of having like a shared experience of something that, you know, maybe not a lot of people have access to or, or when they do, you know, it kind of continues that that community?
Ed: Yeah, sure. So, so the quickly prior to jumping into the Web3 side just to share what the Web2 business is, right?
So the Web2 business is a marketplace, and I know you mentioned you, you're familiar with marketplaces where members join and they either pay a monthly fee or an annual fee and they get a bunch of credits and they can use those credits to redeem for over 80,000 live events on the platform. So that's that core underlying Web2 business.
And what we realized is everything, when we started building that Web2 business, it was all about everything I mentioned before, community shared ownership, the concept of being able to be together. So that's why it's a, it's a subscription membership, right? It's really a member driven organization. What I realized once, you know, we started implementing all the Web3.
Tools and philosophy is that it really has been built for what, what Rev Web3 really is, right? The idea that you can come together and you can share and you can be part of it. So we're doing a lot in the Web3 space. So, you know, of course we accept crypto and all that kind of stuff to, to buy a ticket to join your membership.
All of the table stakes, easy stuff. And then the, the really cool thing we just recently launched around the Festival Family. Again, building on the community concept. That's what we call it, the Festival Family. So we wanted to share this experience that if you're an NFT holder, you're part of the Festival Family.
And it's, it's a lifetime founder, nft. And we call it that because it actually is a lifetime of live events. So anytime somebody comes in and they min or purchase the nft, sometimes I try and keep away from the, you know, Web3 speak, because at the end of the day, when you mint something, it's just buying something.
You know? And when you when you're doing all these things and people are trying to figure out the, the language it, like when somebody says utility, which we think we have this amazing utility, it's really just benefits, right? So you own this. You've minted it, and now for the rest of your life, you get $1,200 worth of credits to go to any of these live events every year on the date of purchase.
So you buy it today, you immediately get $1,200 worth of credits, and then every year, one year anniversary from today, you'll get 1200 more credits. And then that happens every single year as long as you own the nft. And that's what's kind of cool about this share ownership concept, right? So, you know, one payment today gives you.
This access and perpetuity to some of the best events you could ever imagine. Yeah. And then, and then the second thing that you also get the benefits, the other utility is we're also producing these quarterly curated bucket list events. So it's the things like, you know, really cool things like you might go to a sporting event and then hang out to players after the game.
Or you might you know, go to have a concert only for a few hundred of our NFT holders with a well known artist that you can come and just have this intimate experience with not only. Being in a small environment, but everybody else there has a common bond cuz they're all NFT holders and they're part of this Festival Family.
So there's a lot of that kind of stuff that we're continuing to be excited about and provide as benefits to our NFT holders. But I think the key is just, , the aspect right, is that you own this thing for life. You can sell it whenever you want, right? You can decide to sell it or you can just keep using it for, for as long as you love going to live events.
Julian: I love that. And exciting to see kind of the the recycling of, of, you know, if you have this, you can sell it and it gets repurposed and reused. I think that for me is an exciting piece of, of the Web3 technology is that it seems nothing. You know, go to waste. But also, you know, things can continue to grow in, in their you know, to, to benefit whoever kind of owns them or uses them.
Based on your experience as, you know, a founder, kind of, you know, this is not your first, this is not your second, this is not your third, you know, you've done this time and time again. What are some things that. Either you do or that you've seen other founders. Do you know whether it's your day to day life or, or weekly or yearly or monthly that you know successful founders?
Do you know in terms of strategies or activities, something that keeps people on track or keeps them, I guess, focused on the bullseye? .
Ed: Yeah, I mean, we talked a lot about community, and community is super important. One of the key things for me, for the last 15 years, I've been part of something called EO, which is Entrepreneurs Organization.
It's a collective group of over 16,000 people globally, and every chapter through the US has it. Like when I was in New York, I was part of that chapter. Few hundred people there came to Austin immediately. There's over 200 people here that are part of it, but that's just one of many organizations. And it's been instrumental both personally and professionally in my life.
And what it does is it actually just keeps you accountable, right? It keeps you learning. Like if you're in any kind of you know, entrepreneurial journey, it's the constant ability to learn and relearn. Understand more from other people that aren't necessarily in your, only in your industry. I think people tend, even when they become founders or even within companies, they tend to kind of just hang out with people in their industry, right?
So it's like, hey, I'm in trying to think of a, I'm in the car business, right? So I go hang out with people in, you know, that are also in the car business and all we do is talk about cars. But the really cool thing about being part of organizations that are. Is you learn about everything. You learn about traditional you know, businesses that have been around for a long time, legacy businesses.
You learn about new, new models. Why is SAS good? Why is membership good? Why is you know, how, what's the best way to market across, you know, various social platforms? You know? Yeah. Should I get into Web3? Should I not get into Web3? But all of these things affect so many different businesses.
It gets exciting to have that around. So I tend to still participate in communities like EO here in Austin. There's a bunch of startup communities that it's fun to, you know, I love hanging out with, you know, you know, call it early twenties, mid twenties founders that may be first time founders that might not have the breadth of.
Tactical experience that I might have or others might have, but they bring innovation and ideas that I never even thought of. And yeah, it's exciting to me. It's like a give, it's a full circle, give back.
Julian: Yeah, now it's incredible to see the community of, of founders how diverse. I'm particularly, you know, reason why I started this podcast was, was to really dive into the experiences on how building works in, in different industries and if there's any takeaways there.
You know, it's really about, like you said, it's like the tactical experience, but also how somebody kind of perceives a certain idea or concept or problem and how they're choosing to solve it. It's so diverse. Yeah. It, it's, it's so fascinating. In, in terms of festivalPass, you know, what are some of the challenges, the biggest challenges that it faces today?
Ed: Yeah, I think it's, it's a combination of both, right? So you mentioned marketplaces, right? So when you have a marketplace, there's two sides to the marketplace. You have the product, the inventory, and then you have the, the consumer, the member on our side. So, The, the good news is, is we've solved most of the inventory side, right?
So you know, in the beginning when we were starting this company, there was various ways to go out and acquire inventory from partners, right? So, you know, whether it was a specific venue or a specific event, and how do we convince them to give us allocation before we really have members to use that allocation?
So that was always an early challenge of any marketplace is, which comes first, the chicken or the egg. We solve the inventory side by creating, you know, dozens of different partnerships where we now have over 80,000 live events. And that's not because we knock door to door on every single event and have a spec, a specific relationship with them.
It's through dozens of partnerships and aggregators through which we then can pull in an API feed of real time events going at the right time and have the ability to, you know, in real time acquire those tickets as their members need them. So. So that's one challenge solved. But then it brings up the next challenge right now is, is, you know, to grow the consumer side, right?
So we have over 70,000 members in our platform. We're growing, you know, every day. That's prior to us kind of launching the whole Web3 NFD side. But you know, we, we would like to by the end of next year to have a million members. So the question is, is where, where does that turn right? So now I'm spending a lot of time talking to a lot of my other entrepreneur friends.
Obviously paid social. Does that work? Does influencers work? Does yeah. You know, partnership, marketing work and, you know, we started doing a lot of fun things on the partnership side with on the Web3 side. So if anybody out there knows live events and been to live events, they probably heard of Liquid Death, which is a water.
So we, we just started a partnership with Liquid Death where any, cuz they also have their own NFT project. They call it the Murder Head Death Club. But anybody that owns a Liquid Death nft they connect our wallet to our platform and immediately get free credits every month on our platform to spend, to go to lab events.
So it's a, it's a symbiotic partnership, right? Is we're giving value. To them to their members. And we're, we're sharing both in the brand, halo halo of what Liquid Death is, but at the same time getting, you know, thousands of their members to come and figure out and understand what festivalPass is.
Cuz they all love going to live events. That's just one example and we're, we're doing that with half a dozen or a dozen other kind of partners. And I know you, you particularly said you liked the world of partnership marketing. And I think it's, I think it's a powerful. For us to grow that community driven member bases.
And lastly, you know, one of the cool things I think we're lucky enough to have again on the Web3 side is, is we have this, this utility, this benefit. A lot of projects or a lot of communities would love to have a benefit like ours. So it's a, it's how do we offer our, our benefit to other communities in a way that really helps, helps them grow.
Your question was about challenges, and I think the challenge is just to, you know, just to get the message out, let people know about the benefit of what we're doing. And what's great is anybody that does join, either as a regular member or buys the nft, they love it. They're like, oh, wow, I didn't realize this is so cool.
Not only do I not pay ticketing fees to go to lab events, but I also get all these other benefits.
Julian: Yeah. Long-term wise, you know, if everything goes well, what's the long-term vision for festivalPass?
Ed: Yeah, so we're focused mostly in North America right now, us. So as we grow to our, you know, hopeful million members over the next year or two we would love, expect to expand into Europe.
And then, you know, play the same model out in Europe and other parts from a geographical expansion Latin America, Asia. Those are all kind of, you know, the dreams to go. Continent by continent, if you will, or or geographic area by geographic area. And really share this with the world because, you know, what we do is global.
It's a, it's a concept of passion. Connected experiences is global. Yeah. So that's one. And then, you know, of course you know, just from a mission perspective is I just want more people having human connections through passion, passion based experiences. Like, I just, I want to, I want people to, you know, Say that, Hey, I met this wonderful person that, you know, we went to this food and wine festival together and I, I never know I'd be friends with that person, but it was only cuz a festivalPassed that I found them.
And, you know, now they're lifelong friends. Like, those are the things that, that drive my, you know, my passion.
Julian: Love that. I love that. What's particularly hard about your job?
Ed: I, I think it's like any entrepreneur, right? Is There'll be a place in time where I'm not as involved in all the details. But I think at, at any point in time in, in a startup of any capacity, and when I say startup, it could be one employee up to a few hundred is it's always hard to, to let go of all the details.
And you know, when as a founder. Sometimes it's hard to mentally shift from product to then marketing, then back to operations, then back to, you know, whatever. So I think the hardest thing for me is not being an expert, but having your mind in so many different aspects of the business. And. We, we say a lot in our EO group is you know, you need to get to a place where you're working on the business, not in the business.
Yeah. And it's an evolution, right? So in the startup, you're working in the business and you need to get to a place where you have the right team in place, and it's grown to a certain level enough where you can start working on the business and be more high level strategic and not, you know, not constantly every day.
Yeah, getting involved directly in the user experience or getting involved directly in which partnership, mark marketing that we're doing, that kind of stuff.
Julian: Yeah. Yeah. Is there any advice you would give to, to founders who are struggling with, or, you know, or having challenges with context switching, going from working in the business to, on the business.
Ed: I mean, I think part of it is, is back to the same answers as before, is wrap yourself in a community of support where you can work with other founders that have either achieved getting to on the business instead of in the business. And realize that it's a, it's an evolution. I think sometimes entre founders can't see the, the the other side.
And I think a lot of it is really just taking the time to realize it's a process. And, and kind of laying out what that 1 3, 5 year goal is and know that there's certain times in places where certain leadership team that gets put in place frees the founder from that next level. So it really is about building a great team and having great people and each step of the way you can free yourself from, you know, one of the pains of the organiz.
So it doesn't happen overnight. It's not like you wake up the next morning and you're like, oh, great company runs by itself. Now I gotta, you know, now I can you know, think about the super high level vision. Just takes time and understanding a process is there and having patience. Yeah.
Julian: I always like to ask this one for selfish research, but also for my audience as well, is whether it was early in your career or currently now what books or people have influenced you and inspired you?
Ed: Yeah, I mean there, there's a ton. But again, it goes back to that tactical verse, vision verse, inspiration like, You know, measure what Matters is a, is a book by John Do err which is all about building OKRs, which is another name for KPIs in the business. So the idea that, you know all of the individual or the company goals get watered down to quarterly that get watered down to specific team member goals.
And then so every person in the organization, Knows what we're trying to accomplish over the next quarter, over the next year, so that every action they take enables them to make good decisions at the local level. And I can go on and on about it, but, but anyway, measure what matters, right? And then on the more inspirational side, sounds a little silly, but there's a book called A Curious Mind by Brian Grazer Glaser.
He was the film producer that was a partner with Ron. The old Richie Cunningham guy, but like just the concept of a curious mind. The idea that, you know, waking up in every day wanting to learn something, wanting to understand people and asking the questions why. Cuz you know, I think that just inspires anybody to how can you build something better?
How can you be a better person? How can you, What somebody else is going through. Yeah, so those are two, two basic ones and I'm sure I'll bore you if I can continue with more.
Julian: No, no. We love the, the suggestions and we create a reading list. So it's always great to share with other founders in the community, you know, where to kind of target your, when you do have time to, to learn and, and digest and do some personal research and career growth and personal professional growth, you know, where that information is from, from founders.
Found value out of it. So now I, I, I love the answers. And last little bit. I know we're coming close to the end of the show. Where can we find and, and support or, or even Access festivalPass, give us your LinkedIns, your websites. Your Twitters. Sure. Where can we be a part of everything?
Ed: Yeah, so the, the basic core website is festivalpass.com.
It's pretty obvious. All of the socials are at Get Fest festivalPass, so Twitter Instagram, Facebook, all at Get festivalPass. And then the NFT side, which you can still find traditionally through the. But if you just went to family dot festivalPass.com, you can learn all about what we're doing on that lifetime founder nft.
And it's, it's one of those things that if you are a live event fan, it's probably the best. Possible deal anybody can ever, ever get. Today because of the fact, one, the crypto prices are down, it's Ethereum based, so crypto prices are slightly down. So it's, it's, it's so sick that even for, for less than about $1,200 is what it costs for to buy the NFT to mint it.
And you immediately get that same amount money back. So you get $12 worth of. And every single year forever, you get $1,200. So it's like, like eventually crypto prices will go up and as we sell different tranches of the nfd, we'll we'll increase the Ethereum price as well. So anyway, so the first, the next like 800 people that buy it, it'll be the the best deal they can ever get in the world.
Love it. Family festivalPass. Do.
Julian: Yeah. Yeah. No, incredible. And thank you so much for being on the show. I'm, I'm really excited to share this with the audience, not only your insights and entertainment, but entrepreneurship and you know, where your company is kind of evolving but also continuing its past IT path and Web2 and there's so much wealth of knowledge and, and so many gems of information from, from our conversation that I really appreciate and I hope you enjoyed the, the show as well. And, and thank you so much for being on.
Ed: That's awesome. Thanks Julian. Appreciate it, man.